Which of the following best describes a 'focus group'?

A focus group is best described as a discussion among selected participants about a topic because it involves gathering a diverse group of individuals to share their opinions, experiences, and ideas related to a specific subject. This qualitative research method allows researchers to explore attitudes, beliefs, and perceptions in depth, fostering a dynamic interaction that can reveal insights that might not emerge from traditional surveys or interviews.

In a focus group, participants are typically chosen based on certain characteristics relevant to the research question, ensuring that their feedback contributes to a richer understanding of the topic at hand. Unlike quantitative research techniques that emphasize numerical data and statistical analysis, focus groups emphasize the quality of discourse and participants' subjective experiences, making them particularly useful for exploring consumer behavior, social issues, or community attitudes.